Coursework

My Work

A selection of academic projects that have shaped my path in communications, brand strategy, and media.

Internship

Tiger Pride Recruiting Intern

Clemson Football

Provide hospitality and customer service ensuring recruits have a positive and memorable experience during their visit. Assist in organizing and executing football recruiting events including unofficial visits, game days, and official visits. Support proper compliance documentation for prospective student-athletes and foster work relationships with staff, athletes, recruits, and associates of Clemson University.

HospitalityRecruiting EventsComplianceRelationship BuildingCustomer Service

Coursework

Social Media & Athlete Allegations Research Study

Advanced Sports Communication — Clemson University

Analyzed how social media shapes public perception of athletes facing allegations before facts are confirmed. Coded 1,589 tweets thematically and compared NFL vs. NBA discourse, identifying 5 key themes with emotional and reputational responses dominating. PR takeaway: reputation is built in real time, and PR must respond early, not react late.

ResearchData AnalysisThematic CodingSports PRPresentation

Coursework

Greenville Triumph Season Ticket Renewal Campaign

Campaign Strategy — Clemson University

Developed a full campaign strategy to increase season ticket renewals during a stadium transition. Used survey data to understand fan motivations, then built a multi-step engagement strategy centered on loyalty, exclusive events, and personalized outreach. Key insight: fans don't just buy tickets, they buy connection and experience.

Campaign StrategyResearchMessagingFan EngagementClient Presentation

Coursework

WNBA Wear Week Social Media Campaign

Social Media Strategy — Clemson University

Designed a social campaign to increase WNBA viewership through player-driven storytelling targeting Gen Z and young millennials on Instagram and TikTok. Focused on fashion and personality-driven content to build parasocial relationships between fans and players. Key insight: fans connect with people, not just teams.

Social StrategyContent PlanningAudience TargetingInstagramTikTok

Coursework

Dominique Sensabaugh Brand Strategy

Brand Strategy — Clemson University

Built a brand and partnership system for a lifestyle influencer to convert audience engagement into business opportunities. Mapped the personal brand to a business ecosystem, defined 4 key audience segments, and built a content and conversion strategy. Key insight: influence alone doesn't convert but structure does.

Brand StrategyAudience AnalysisPositioningContent StrategyPartnership Development