Greenville Triumph/Liberty

Overview

Developed a campaign to increase season ticket renewals during a stadium transition.

Role

Campaign Strategy • Research • Messaging

Problem

Fans were uncertain about the new stadium, risking renewal rates.

Approach

Key Insight

Used survey data to understand fan motivations
Focused on loyalty + emotional connection
Built multi-step engagement strategy

Key Insight

Fans don’t just buy tickets, they buy connection + experience.

Outcome

Key Insight

Outcome

Created a campaign focused on:

exclusive events
personalized outreach
loyalty-driven incentives

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