Jamiya Dupree

Jamiya Dupree Jamiya Dupree Jamiya Dupree
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Jamiya Dupree

Jamiya Dupree Jamiya Dupree Jamiya Dupree
Home
About
Work
Resume
My Current Favs
  • Favorite Songs
  • Favorite Movies|Shows
  • Favorite Brands
More
  • Home
  • About
  • Work
  • Resume
  • My Current Favs
    • Favorite Songs
    • Favorite Movies|Shows
    • Favorite Brands
  • Home
  • About
  • Work
  • Resume
  • My Current Favs
    • Favorite Songs
    • Favorite Movies|Shows
    • Favorite Brands

NFL & NBA Research Study

Overview

Analyzed how social media shapes public perception of athletes facing allegations.

Role

Research • Data Analysis • Presentation

Problem

Little research exists on early-stage social media reactions and league differences.

Approach

Outcome & Takeaway

Key Insights

  • Analyzed 1,589 tweets
  • Conducted thematic coding
  • Compared NFL vs NBA discourse

Key Insights

Outcome & Takeaway

Key Insights

Public perception is shaped before facts are confirmed.

Outcome & Takeaway

Outcome & Takeaway

Outcome & Takeaway

  • Identified 5 key discourse themes, with emotional/reputational responses dominating.
  • Reputation is built in real time,
    professionals must respond early, not react late.

Copyright © 2026 Jamiya Dupree - All Rights Reserved.

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