WNBA

Overview

Designed a social campaign to increase WNBA viewership through player-driven storytelling.

Role

Social Strategy • Content Planning • Audience Targeting

Problem

Lack of strong player-fan connection impacting engagement and attendance.

Approach

Key Insight

Targeted Gen Z + young millennials
Used Instagram + TikTok
Focused on fashion + personality-driven content

Key Insight

Fans connect with people, not just teams.

Outcome

Key Insight

Outcome

Created a campaign that:

positions players as influencers
builds parasocial relationships
drives engagement leads to attendance

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